Britannia has been serving the Indian consumer with a range of fresh, nutritious and flavour-rich products. We take pride in our food making traditions and in our innovations, in equal measure. Pure Magic is more than a biscuit it is fine chocolate artistry.belgian choco momentTake all the time in the world to indulge in the long, crispy biscuit with a melting choco- centre. You will agree, its Pure Magic.